It's a common misunderstanding. Our product does work and you can set it up and use our tags with any iPhone by simply doing it all in the web browser. To do this, head to Zapsta.net and you’ll see we’ve got you covered! What Apple users can’t do is make use of the NFC functionality of their phones and or tags. Apple has blocked its customers from using this feature on their device. Why not join us and make some noise Apple’s way if you’d like to see that change? Half of our team are iPhone users so we’d like to see this feature opened up!