Yes. We are wholly owned by ourselves. All our own code has been developed and deployed ‘in-house’. We developed, specified and produced our own tags working directly with selected factories too. So we’re not just selling you some ‘off the shelf’ solution or rebadged product.

This also means we aren’t easily comparable to the rest of the market – we are fully aware there are other products, providers and plenty of catalogues full of generic NFC stuff you can have a logo printed on to. When we reviewed all the leading providers and options, none of these met even our basic standards and needs. That’s why we raised our bar further, developing it all ourselves and why we decided not to compromise our brand, our offering, or you.