It allows us to service a wider range of devices without the costs involved in developing apps, and paying for stores to offer them. Because we didn’t go this way, our products are on average £5 cheaper. We chose this route to keep the service at a lower cost, making it more accessible for customers. We built a simple service to work anywhere. Phone, tablet, your laptop, a borrowed PC. This stuff has to be simple and flexible. Going down the traditional Android & Apple app path is a barrier to this. Instead, we’ve built one service that works with everything, but that means it works directly between us and you, without any middlemen, third party services, tracking code or additional charges. Simple, secure and direct.